Feature｜Sources and Foundation of Growth

New Long-term Vision "BULL55"

To be a truly strong firm – Kanamoto adopts its new long-term vision "BULL55"

In September 2014, the Kanamoto Group announced its new long-term vision ahead of the 50th anniversary of the Company's establishment, a major milestone. It named its vision "BULL55" - Build Up a Legendary Leading company plan for the 55th. The vision takes a future perspective, positioning 2019 (Kanamoto's 55th Business Period) as a target year to serve as a guidepost for establishing the Kanamoto brand. The profile the Kanamoto Group will seek to realize for the future is that of a "truly strong firm" – a company capable of achieving sustainable growth for the next 50 years and welcoming the 100th anniversary of Kanamoto's founding.
Kanamoto has prepared a phased execution plan that shows the way to this new long-term vision. It has formulated a Medium-term Management Plan (BULL53) to cover the initial phase from 2015 (51st Business Period) to 2017 (53rd Business Period). As outlined in this feature, construction equipment rental demand is projected to become increasingly vigorous in the future, both in Japan and overseas. The Kanamoto Group will respond to this growing demand to the maximum extent possible, and fulfill the ever-more important "role of rentals," while achieving the key BULL53 policies described below.

Priority policies under Kanamoto's Medium-term Management Plan "BULL 53"

1.Expansion of domestic base of operations

In addition to focusing on the Tokyo metropolitan area where much of Japan's public and private sector demand is concentrated, undertake branch development, pursue M&A and remain on a growth track in areas west of the Kanto Region, while maintaining net sales in the Hokkaido and Tohoku regions.

2.Overseas development

Maintain or expand Kanamoto's existing subsidiaries in Shanghai, Hong Kong, and Singapore, further expand overseas operations in the rapidly developing ASEAN countries and take steps to develop business operations in countries such as Indonesia, Thailand, Malaysia, Vietnam, Myanmar and Cambodia where demand is anticipated for specialized equipment for engineering works such as ground improvement and the shield tunneling method, sectors in which the Kanamoto Group possesses unique expertise.

3.Optimization of internal operational processes

Kanamoto considers its construction equipment management system and improvements in operating efficiency to be the wellspring of the Kanamoto Group's earnings, and seeks to reduce costs and equipment downtime and turnaround through operational process enhancements based on stronger control over rental unit prices and discounts and the "pursuit of operational process improvements."
Kanamoto will also further boost the efficiency of operations through the expansion of its business unit support functions and systems integration with related Group companies.